full branding & design
High end brand and website design for premier wedding planning firm Rebecca Rose Events.
Rebecca Rose had already established a rock-solid reputation in their industry as a luxury wedding planning company in North Carolina, South Carolina, and Georgia.
They wanted to take their business to an even higher level in the luxury space. To achieve this, they needed new brand visuals and a website to help them communicate the high level of artistry that goes into their grand-scale events. We created an iconic custom logo and website designed to sell their established reputation and their unique approach.
What we did
Brand research & strategy
Creative brief
Custom logo and hand drawn icon
Brandboard with full logos, icons, and wordmarks
Website mockup & foundational SEO
Fully branded & custom coded website
Website training call
Lead magnet design
Sales proposal design
We focused on a few main objectives.
The new Rebecca Rose brand needed to feel refined, sophisticated, and grandeur. We planned to achieve this with a limited, neutral color palette.
The Rebecca Rose Events brand in real life
Phase 1
Custom Branding
by Crème
We started with a limited color palette followed by a custom created icon.
For colors, we refined our options and honed in on two grays, a deep navy, and a neutral (almost gray) pink. This combination felt elevated and aligned with the RRE brand. For the logo, we created a mirrored, horizontally flipped “RR” icon with a double rose at the center.
Phase 2
Website plan
Later, RRE was ready for their custom website. We mapped out their large site with a strategic game plan.
With 9 main pages and various subpages, alternate pages, and more, staying organized was crucial to this project. We achieved this with a carefully curated sitemap. We analyzed the user journey and reorganized content to make the website as easy to navigate as possible.
Phase 3
Website build
The Rebecca Rose website is more than just a service informational piece.
This website is filled to the brim with carefully crafted, custom details. When you browse, you’ll see beautiful, elegant movement with custom animations. Color makes its way into the website with custom watercolor icons. Overlapping images and unique layouts were custom coded to make this website 100% unique to the RRE brand.
FOUNDER
Meet Becca
Founder, Rebecca Rose Events
“Our new brand fits us like a well-tailored cocktail dress that we have the joy of getting to wear every single day!
We feel like we walked away with a beautiful, confident, and complete visual identity, a killer website, artwork that will really last, and a set of tools that will serve us well for years to come. We also walked away with a feeling of appreciation and profound gratitude for such a wonderful partnership... it truly felt like Kathryn was every bit as invested in our brand as we are and that was an invaluable part of the process for us!”
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