brand design
Luxury and aligned branding for Springfield, MO floral design studio He Loves Me Flowers.
He Loves Me Flowers is a floral design studio offering custom wedding & event florals in the Springfield, MO area.
Owner and lead designer Charity wows clients with her bright, colorful, and refined floral design style. Each arrangement, bouquet, and installation is made to pop while maintaining an element of beautiful elegance.
What we did
Brand research & strategy
Creative brief
Custom logo
Brandboard with 10 logo configurations, 2 seals, 4 icons, 4 wordmarks
4 custom patterns
Website mockup
Custom PDFs
We focused on a few main objectives.
Overall, we wanted to elevate HLMF’s visual appearance to better align with their services. From there, we aimed to create something that felt luxury, refined, distinctive, and custom.
The He Loves Me Flowers brand in real life
Color Direction
It started with the color palette.
Charity loves showcasing her florals against white backgrounds — it makes them stand out and allows the viewer to appreciate every single stem!
We took this into account by creating a color palette centered on red, coral, and two shades of blue. Paired with white, all four colors and their various shades are able to take center stage.
Logo Design
Then, we moved to the logo.
We started with a custom brand mark. An h, l, m, and f interlock together in a cursive style to elegantly display the brand’s abbreviation, HLMF.
On the left hand side of the brand mark is a hidden sideways heart that represents the love that the HLMF clients share.
FOUNDER
Meet Charity
Founder, He Loves Me Flowers
“Creme Brands rebranded HLMF in the most elevated, timeless, bold, gorgeous and ‘who we are’ way!
I am so thankful for all the intention and beautiful design that she made. She just blew me away with how everything turned out and how it really is truly fitting to He Loves Me Flowers and the heart of our business.
It was a really fun process to go through and I definitely recommend working with her because she's amazing!”
branding
Heather Spencer
We worked with Louisville, Kentucky Realtor® Heather Spencer to create a beautiful brand representative of who she is, what she does, and who she serves.