brand design
Custom real estate branding to position Louisville Kentucky, Realtor® Heather Spencer as an industry authority.
Heather Spencer, Realtor ® is on a mission to help clients navigate the home buying process by providing knowledge, guidance, and understanding.
And our mission for Heather? To create a beautiful brand representative of who she is, what she does, and who she serves.
What we did
Brand research & strategy
Creative brief
Custom logo and hand drawn icon
Brandboard with 9 logo configurations, 3 icons, and 2 wordmarks
Website mockup
2 custom patterns
Custom business card, notecard, and 30+ social media templates
We focused on a few main objectives.
We aimed to establish Heather as a go-to agent, make the brand feel approachable, welcoming, and happy, and create a cohesive, 360° branding experience.
The Heather Spencer brand in real life
Objective 1
Establish Heather as a go-to agent
We aimed to create a cohesive, polished brand that would feel well-refined and curated, much like the neighborhoods Heather focuses on in Louisville.
Four walls, a roof, door, and two windows make up the main brand icon. With a symmetrical design, an “H” appears in the background which is then paired with an “S” in the forefront. It’s more than walls and windows. It’s home.
We combined the icon design and logo configurations with a curated color palette featuring Front Door Navy Gray, The New “White” Kitchen, Magnolia Wreath Green, and Floating Shelf Gold.
Objective 2
Make it feel approachable, welcoming, and happy
Purchasing a home is an exciting time ideally filled with joy and happiness. Heather’s branding needed to evoke that same feeling while maintaining an approachable position.
We achieved this by including a short and sweet tagline on Heather’s main logo configuration: “Honoring your journey home.”
Objective 3
Create a 360° brand experience
One of Heather’s favorite parts of her business is seeing it all come together.
After searching for that perfect home, seeing it work out seamlessly for clients is magical! Her branding needed to come together in the same way. By creating multiple logo, icon, and pattern configurations, Heather can achieve a cohesive branding experience across anything her business may need: business cards, candles, and even packaging!
FOUNDER
Meet Heather
Realtor®
“I know y’all have heard me RAVE about my custom branding. Creme Brands knocked it out of the proverbial park with everything she did for me but also literally everything she does is pure magic. So incredibly proud of her, love her branding and feel blessed to have her as one of my cheerleaders.
I am absolutely in love with my new logo in my home office. Honoring my clients journey home is truly such a joy and blessing for me. Thanks to Creme Brands for their awesome branding.”
full Brand & Web Design
Fresh Life Marketing
We worked with Renee of Fresh Life Marketing to create an award-winning branding suite and custom-coded website design!