full brand & web design
Award-winning funky & fresh brand & web design to represent Fresh Life Marketing’s fun & unique personality.
Fresh Life Marketing offers content repurposing with a twist.
Founder Renee is the wiz behind the company who works with brands to take old content and turn it into multiple pieces of something new.
The brand and website that we created for Renee went on to become an award-winning design at the Louisville AIGA 100 Show!
What we did
Brand research & strategy
Creative brief
Custom logo and hand drawn icon
Brandboard with 8 logo configurations, 2 icons, and 4 wordmarks
Website mockup & foundational SEO
Fully branded & custom coded website
Website training call
We focused on a few main objectives.
Make it playful and upbeat, incorporate a “good vibes” aesthetic, evoke industry authority, and create something that will work well across the web, social media, and collateral.
The Fresh Life Marketing brand in real life
Phase 1
Custom Branding
by Crème
For the branding, we took the concept of “repurposing” literally.
We used fruit symbolism to represent the process! It starts with a citrus to represent one single piece of content. When we take that apart and dig in, we can see how the brand brings new content to life.
Phase 2
Website plan
We knew the site needed to match the branding’s level of fun and playful spunk.
We incorporated the brand colors through background shades, text, and buttons, and paired that with Renee’s imagery to complete the look.
Phase 3
Website build
Once her branding was complete, we turned it into a full-scale website with 5 beautiful pages, blog post design, and crazy bright and fun details.
The fun fruit slices and subtle movements make the website feel custom, unique, and complete!
FOUNDER
Meet Renee
Founder, Fresh Life Marketing
“I LOVEEEED working with you, Kathryn and all of your team! You are truly talented and you process is incredibly efficient, professional and exciting. Thank you for being a pure joy to work with!”
What did you walk away with after working together?
“A stunning, comprehensive brand that I can continue to grow with over many years to come and a clear picture of my ideal client and how my branding can play a part in making them feel special.”
Do you have any advice on branding for others?
“Take the time to reflect and work through the pre-work of the branding process! It will help bring clarity to your vision and allow you to trust the process fully with your brand designer because you know they have everything they need to understand your goals and objectives.”
full brand & web design
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