full Branding & design
Award-winning sophisticated design to position Faliero Law Firm as a credible and trustworthy advocate.
Advocates for federal employees
At Faliero Law Firm, founder Christina Faliero is making a difference.
Through her work, she is helping her clients achieve fair treatment and dignity under the law. It is her mission to help her clients (made up of postal carriers, nurses, TSA agents, and other federal workers) feel protected, safe, understood, heard, and believed in.
Christina came to us with the need for an online home where she could share her services and provide resources to her clients.
We created a brand & website representative of her mission, and it became an award-winning design at the Louisville AIGA 100 Show!
What we did
Brand research & strategy
Creative brief
Custom logo and hand drawn icon
Brandboard with multiple logo configurations and icons
Website mockup & foundational SEO
Fully branded & custom coded website
Website training call
We focused on a few main objectives.
Incorporate cool, coastal colors, create a sophisticated and unique brand mark, and create a long term visual solution.
The Faliero Law Firm brand in real life
Phase 1
Custom Branding
by Crème
Faliero Law Firm needed to feel welcoming and inviting.
At the same time, it needed to evoke a sense of calm. Legal cases can be stressful, so the Faliero site needed to serve as a safe haven and resource where clients would feel that their matters were being well taken care of. We decided on a cool and calming color palette consisting of navy, mint, light blue, gold, and cream. We paired that with a custom, hand drawn maze icon to represent working through legal mazing and providing clear solutions.
Phase 2
Website plan
The Faliero Law Firm website plan included a few main goals.
We set out to create something that was easy to access, simple to navigate, and provided clear information.
Phase 3
Website build
We incorporated our main objectives into the website design by creating 5 pages, a blog full of helpful information, and a clear navigation to access it all.
Subtle maze animations add a unique touch custom to the Faliero Law firm brand.
FOUNDER
Meet Christy
Founder, Faliero Law Firm
“Team Creme worked real-life magic. I feel like I have a law firm that truly belongs to me, reflects my values and ideals, and clearly demonstrates my purpose. I feel like my business has a home!”
Did you have any "aha" moments along the way?
“Settling into my "why" and creating a Mission Statement that carefully reflected my brand was a critical aha moment to understanding what I needed.”
What was it like working with Creme?
“Kathryn’s ability to empathize and her passion for her clients is reflected in the immense detail and effort she took at the outset of our project to understand what exactly I needed. Everything Kathryn produced felt like it was plucked right from my own head and heart.”
Branding
Urban
Soiree
We worked with Renée of Urban Soirée to create a new brand centered on a magical feeling that transports clients to another place.