brand design

Custom real estate branding to position Louisville Kentucky, Realtor® Heather Spencer as an industry authority.

Heather Spencer, Realtor ® is on a mission to help clients navigate the home buying process by providing knowledge, guidance, and understanding.

And our mission for Heather? To create a beautiful brand representative of who she is, what she does, and who she serves. 

What we did

  • Brand research & strategy

  • Creative brief

  • Custom logo and hand drawn icon

  • Brandboard with 9 logo configurations, 3 icons, and 2 wordmarks

  • Website mockup

  • 2 custom patterns

  • Custom business card, notecard, and 30+ social media templates

 

 We focused on a few main objectives.

We aimed to establish Heather as a go-to agent, make the brand feel approachable, welcoming, and happy, and create a cohesive, 360° branding experience.

The Heather Spencer brand in real life

 

Objective 1

Establish Heather as a go-to agent

We aimed to create a cohesive, polished brand that would feel refined & curated, like the neighborhoods Heather focuses on in Louisville. 

Four walls, a roof, door, and two windows make up the main brand icon. With a symmetrical design, an “H” appears in the background which is then paired with an “S” in the forefront. It’s more than walls and windows. It’s home.

We combined the icon design and logo configurations with a curated color palette featuring Front Door Navy Gray, The New “White” Kitchen, Magnolia Wreath Green, and Floating Shelf Gold. 

Objective 2

Make it feel approachable, welcoming, and happy.

Purchasing a home is an exciting time ideally filled with joy and happiness. Heather’s branding needed to evoke that same feeling while maintaining an approachable position.

We achieved this by including a short and sweet tagline on Heather’s main logo configuration: “Honoring your journey home.”

Objective 3

Create a 360° brand experience. 

One of Heather’s favorite parts of her business is seeing it all come together.

After searching for that perfect home, seeing it work out seamlessly for clients is magical! Her branding needed to come together in the same way. By creating multiple logo, icon, and pattern configurations, Heather can achieve a cohesive branding experience across anything her business may need: business cards, candles, and even packaging!

FOUNDER

 
 

Meet Heather

REALTOR®

“I know y’all have heard me RAVE about my custom branding. Creme Brands knocked it out of the proverbial park with everything she did for me but also literally everything she does is pure magic. So incredibly proud of her, love her branding and feel blessed to have her as one of my cheerleaders.

I am absolutely in love with my new logo in my home office. Honoring my clients journey home is truly such a joy and blessing for me. Thanks to Creme Brands for their awesome branding.”

Full Branding and Website

Glint
Events

Approachable Elegance Branding and Website for Virginia Event Planners Glint Events.