brand design

Neutral but Vibrant Branding for The Aesthetic Method MedSpa.

At The Aesthetic Method, they do things a little bit differently.

Founder Stephanie, is a CEO and Injector on a mission. Her team aims to rid the stigma of facial esthetics and help their clients use them for personal empowerment and confidence. They came to us wanting to give their branding a facelift, to match the level of service they offer!

What we did

  • Brand research & strategy

  • Creative brief

  • Custom logo and hand drawn icons

  • Brandboard with 14 custom logo configurations, 5 icons, and 2 wordmarks

  • Custom logo pattern

  • Website mockup

  • Print collateral: After Care Card and Intake PDF

Objective 1

Playing tribute to their home city of Detroit.

We created custom letters that fit together in an upward, towering shape to represent the scaffolding present in the revitalization of historic Detroit. Like the historic structures, The Aesthetic Method approaches injectables with proper technique for the most support and longest lasting results.

Objective 2

Creating custom icons that fit together to represent the mission.

FACE: A blank canvas and starting point unique to each client and the skin they’re in.

BALANCE & SUPPORT: Two interlocking triangles represent balance, symmetry, and proportion.

PERSONALIZED PLAN: A lined notepad is a nod to the tangible, honest plan created for the client.

 We focused on a few main objectives.

These various elements come together to position them as an industry authority, represents their city & diverse clientele, and overall mission.

The Aesthetic Method branding in real life

 

FOUNDER

 
 

Meet Stephanie

Founder & CEO & Injector, The Aesthetic Method MedSpa

“Our brand actually matches the level we're at!”

What was it like working with us?

“A dream! Duh!”

Is there anything you're excited for your business now?

“Literally everything! I am proud of our brand and what it stands for. I don't feel like I need to say “well when this happens we'll look like this or that, etc...””

Did you have any aha moments along the way?

“Holy cow a lot goes into branding! I'm so glad we had you guys to organize our thoughts because I do not have the patience or mental space for that.”

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