Designer Boss Speaking Pitch
Kathryn Joachim, Creme Brands
“I would love to be part of the Designer Boss Summit because these are the tools I wish I had had a decade ago. I’m passionate about helping designers get back to what they love doing — design. I can’t wait to help your attendees implement processes that help them save time and make more money.”
Kathryn Joachim
Speaking pitch
Rebuild your website process with a blueprint!
Better websites, happier customers
Tired of your website projects stretching the initially agreed upon timelines? Clients wanting to add additional features that are out of scope? Constantly going back and forth trying to collect all the necessary information to build out the website? Spending money out of your own pocket to deliver what the client expects? We’ve been there. But, there’s a better way.
In this presentation, Kathryn will talk about the ways that her team has transformed their website projects by breaking it down into 2 phases: (1) website plan and (2) website build.
In the website plan phase, we consult the client and they receive a website strategy plan with all the necessary details of their website – a competitor analysis, technical integrations and SEO goals, a site map with defined page counts, and content-planning wireframest . At the end of this phase, the client receives a custom quote to move onto the website build plan, and Crème starts the building process, bringing in developers and the rest of the team to create strategic layouts, custom designs, eye-catching details, and engaging experiences that position their brand as an industry authority.
By breaking it down into these two concrete phases, client expectations are managed, accurate pricing is quoted, and timelines are kept to elevate our clients’ online presence with a custom website and best possible experience!
Kathryn helps graphic designers make their business more purposeful and profitable.
Kathryn teaches and works 1-1 with designers to help them improve their client process so they can do more of the work they life at a higher profit margin.
Kathryn has taught designers …
How to scale from solopreneur to team
How to create a job description for yourself you actually want to have
How to shift your mindset to create a business that actually feels good
How to turn your offerings into repeatable processes by working with a project manager and creating systems
How to transform pencil sketches into smooth, scalable vectors in Adobe Illustrator
How to manage website scope and intake content for a site building process
And so much more!
Meet the speaker
Kathryn Joachim has been running her design firm since 2013, helping people get the “gotta-have-it-factor” for their business with branding and websites.
Kathryn Joachim is the Creative Director & Founder of Crème Brands and brand designer-meets-strategist. She takes an artisanal approach to branding and websites by starting with original pencil sketches for a brand world that her clients truly own.
Kathryn has over a decade of experience understanding business owners and marketers. She has designed for over a hundred clients across the country, including New York Times and USA Today bestselling authors. Her design work has been featured in print in Whitespace Magazine and Cottage Hill Magazine. She’s spoken on branding at events across the country and has also been interviewed on TV station WLKY and multiple podcasts about business and marketing.
We’d love to help spread the word!
We have an Instagram with 10.2k followers
We have an email Newsletter with 1,300 recipients.
Kathryn recently spoke at Squarespace’s inaugural Circle Day in NYC and within a few hours got 200 list subscribers specifically of designers.
Promotion plan
Talk about the Summit on Instagram Stories.
Invite our segment of 200+ of warm, active subscribers of designers on our newsletter.
Personally invite the designers I have mentored to join and reshare to their social media.
Tried and true process
Kathryn brings her extensive background in being a solopreneur turned agency and will offer insights on how to streamline website projects for business owners.
Attendees will walk away with actionable items to transform their own processes.
Speaking Resume
2014 — Trouvaille 2.0 Michigan
In-person conference speaker
“To Rebrand or Not to Rebrand”
2015 — Trouvaille 3.0 Chicago
In-person conference speaker
“How to Refine Your Why for Powerful Branding”
2016 — Rising Tide Society Summit
Keynote speaker alongside Jasmine Star, Ben Sasso, and Simon T Bailey to over 1000 live attendees
Online Summit
“Refine Your Why for Powerful Branding”
2016 — Creative at Heart
In-person conference speaker and panel leader
Spoke alongside Kate Bryan of The Small Things Blog and Katelyn James of Katelyn James Photography
“Make Media Meaningful”
2017 — The School of Styling
In-person conference
“Create a Compelling Brand”
2018 — Zimmerman Class
Online webinar main guest
“How to Use SEO for Your Business”
2019 and 2020 — Stationery Summit
Keynote Speaker at Online Summit
“Utilizing Fonts in Your Designs”
2022 — Crème Brands Webinar
Webinar Cohost
“Content that Connects”
2022 — Crème Brands Webinar
Webinar Cohost
“Beat Business Burnout”
2022— Squarespace Circle Day
Online speaker alongside Paul Gubbay, Becca Harpain, Omari Harebin, Benjamin Manley, and Mary Vance
Online Summit
“Build Better Sites with a Blueprint”