10 ways to bring your logo and branding into your office
So, you have all your branding files, a pretty color palette, maybe some patterns, and no idea where to start using it all? Well no fear, Crème’s here to give you our top 10 ways to bring your branding into your office, storefront, or just in-person in general!
Hmmm, We Could Use Some Color Here and There.
01. Paint colors
With your beautiful color palette that’s been carefully curated to encompass your business goals, bring them into your office or studio. Paint the neutral tones as your wall colors to open up your space and instantly create brand recognition. With those accent colors – use that on a single wall to create a focal point or even your desk or workspace!
Next time you’re recording some behind-the-scenes for a Reel, conducting a Zoom meeting, or hopping on your Stories, you’ve got some built-in branding right in your background!
02. Seating and Furniture
Believe that your seating and furniture have to be boring colors? Think again! You don’t have to go out and buy all new items, but if you are redecorating, choose colors that go well with your brand colors. Depending on your type of business, seating may be the perfect spot for a pop of loud color or a more minimalist choice.
Have an office space that clients visit? Look for chairs, tables, or other items in your brand colors. Got a couch in your home office? Spruce them up with some throw pillows in branded colors (or if you’re feeling adventurous, order some custom fabric with your brand patterns)!
How About Those Patterns & Graphics?
03. Logo sign
You’ve invested in your business, and the main shining star is the logo! Create a focal point above a checkout desk or above your workspace with a large-scale branded sign. It’s the perfect way to add a classy, luxurious feeling to your physical space (and wouldn’t you want to see your logo as you’re working everyday?)
We’re in LOVE with the logo metal sign we have hanging in our Crème Brands Louisville HQ, right above our desk. Check it out on our Instagram here!
04. Framed art
Does your branding have custom illustrations? Want to do something fun with those brand patterns or icons? Try printing them and hanging them up in some nice picture frames. Tip: Your local UPS store can often do large-scale architectural prints for a reasonable price and that can work great if you don’t need a super premium type of print!
05. Pillows
We mentioned this one earlier with furniture, but pillows! This can be another great way to bring in brand patterns or even slogans and taglines your brand has onto custom-printed pillows. It’s a great, subtle way to show off your branding and bring it into your everyday usage!
06. Wallpaper
You know those peel and stick wallpapers? Get your brand patterns printed onto some custom ones and use that in your office.
It’s All in the Details!
07. Lighting
Try to bring in textures and materials in your mood board. Feeling extra fancy? Switch out your lighting fixtures to something that better represents the feeling from your moodboard.
08. Wall decor
Try printing photos of your customers or portfolio to make a creative, inspiring wall in your space. After all, your work is your best motivation for driving ahead in your business. Creating a space that you can really see what you have accomplished will make it a place you’ll continue to thrive.
09. Accents
What are some words from your branding research phase? (If you’re a previous Crème Brands client, dig up your Research Brief PDF and find your complete list. Use that as your guide to make small touches like plants, flowers, books, and other space-appropriate objects that bring the nuance of your brand vibe to the space.
10. Sentimental touches
What was your reason for starting your business? The reason you’re excited to wake up in the morning and get to work every day? Make sure that whatever your why is for your business and has some kind of presence in your selections. Perhaps it’s a framed personal photo or another small reminder of why you do this work.