brand design & website plan

Branding and Website Plan for High-End Cinematographer Backstory Wedding Films

We were so excited when founder Kyle Boulay of Backstory Wedding Films approached us for a rebrand.

This luxury cinematographer from the New England region was ready to take his business’s look to the next level and we were up for the challenge! Kyle’s work is so high-end and exclusive-feeling that we knew that his branding needed to be of the same caliber.

What we did

  • Brand research & strategy

  • Custom logo and hand drawn icon

  • Brandboard with 19 logo configurations, 4 icons, & 2 wordmarks

  • 6 custom intricate patterns

  • Collateral: Stickers, Tissue Paper, Wine Box, & Business Cards

  • Website mockup

  • Full website strategy and plan

  • Wireframes for all 9 main landing pages

  • Foundational SEO

 

 We focused on a few main objectives.

One of our favorite parts of the branding is how the new Backstory logo can be broken down into 3 meaningful parts.

Phase 1

A branding suite that encompasses the films’ signature moody tones.

Every Backstory film is edited in their signature moody tone, so we made sure to carry over that feeling to the color palette. We pulled a rich black color as the base, added 2 shades of gold, and rounded it out with a couple of warm, neutral tones. Incorporated into the logos and patterns, the Backstory brand is ready to face the world – both online and offline.

Phase 2

A 29-page site strategy and plan, complete with 9 fully outlined wireframes. 

Starting with a strategy call, we dove into the overall goals and objectives of the Backstory website as well as the detailed intricacies of technical integrations and finished off with foundational SEO. With our team’s expertise, we compiled our recommendations into an easy-to-reference PDF. With this and the wireframes in hand, Kyle was ready to deploy his new branding across his website. 

The Backstory brand in real life

 

FOUNDER

 
 

Meet Kyle

Founder & cinematographer, Backstory Wedding Films

“Raised my prices 100% since this design!

I owe so much to Kathryn and her whole team at Crème Brands! They went above and beyond my expectations and made my wedding business feel like a Fortune 500 company! Best investment I've made for my business! Thank you!”

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